In the first edition of this book, marketing expert Welton Hong advised funeral home owners that the nature of marketing was rapidly changing, and they needed to evolve to survive.Four years later, we live in a world where everyone from adolescents to great-grandparents have convenient 24/7 access to the internet through smartphones, tablets, and even smartwatches and smart speakers!Now that it’s incredibly easy to access information online, it’s imperative that funeral homes take advantage of techniques to attract at-need and preneed clientele over the internet.Some offline marketing methods still work—and if you’re getting solid ROI, stick with them—but you simply can’t succeed in an age of competition from direct cremation providers and corporate firms without also having a robust internet marketing strategy.In this comprehensively updated 2019 edition of Making Your Phone Ring for Funeral Homes, Hong clearly explains all the ways you can surpass local competitors on the internet, connect with families online, and convert those online leads into actual clientele!Community Review
Very informative! To be fair I am not in the funeral business but mine is equally sensitive with respect to how we approach marketing our services. The author was mindful of this but also pragmatic, we must have a presence to survive. There’s a lot to take in and we might struggle trying to do it all at once but I’m confident doing the little we do understand and following steps outlined in this book will reap a reward.
This is a generic book about internet marketing. It has nothing to do with the funeral business, which is why I bought this book. It is the same book for all of his titles. He just changes the cover page and makes it specific to each industry. Worthless to me.
The author spoke at a conference I attended last fall. He really knows his stuff on the subject of online reviews, branding, and social media. Even if you don’t have a lot of experience with websites or marketing your funeral home online, this book is packed with tips on how to get started, what steps you can take, and clarification on why you should. The writing is clear and very easy to understand (also there. This is an essential read for anyone who wants to increase their call volume and/or knowledge of digital advertising for any small business.
Fantastic book to really get you thinking about marketing avenues. It focuses on the funeral industry but has amazing tips for all types of business. I highly recommend this book to get a better feel for your funeral home, business and digital marketing.
- In the online world, it is important to “sell” your online brand so that it stands out above your competitors. That is where smart Internet marketing comes in handy. This will help visitors find and remember you, which can result in more traffic and more profits. Follow these tips to make your website stand out above the rest.To become more efficient, you should set goals for yourself. Use a program to keep track of how many clicks each ad gets. If an ad does not meet the quotas you have set, you need to try something different. Be exigent with yourself, and if you see that your methods are not working you should always be ready to try something new.To make more money, you can offer additional products and bonuses. After presenting the qualities of a product, mention its shortcomings and how that can be fixed by an additional product. You should make sure that the original product and the bonuses would interest the same kind of customers.Keeping an eye on your competition is an important part of internet marketing. Competition is a constant issue, regardless of niche.Use your email list to build a relationship with your customers. If you are just sending out form letters with no personal content, eventually your emails are going to be hitting the spam folders. Include content that will make your readers willing to open and read your emails.Don’t forget to call your customers out. They are not unintelligent. Customers are aware that the point of your website is to sell them something, so do not be afraid to tell them so. Add buttons that tell them where to buy, and promote yourself! They are not going to be irritated with you for doing what they are already aware of.If you are blogging to promote and market your company, make sure that you include a section with plans for the future. This will give your clients a good idea of the direction that you are heading and some of the innovations and new ideas that you are going to instill in the weeks, months and years to come.As you can see from the previous list of tips, Internet marketing can really make a difference in the strength of your online presence. It takes a lot of work, a lot of networking, and tons of patience, but it is all worth it in the end to have a successful online business.
- In an age when everyone says you have to keep your message as short as possible, The Email Alchemist book shows how to create ‘open loops’ that pull readers into an episodic engagement with your emails. That way, much like the way people binge watch full seasons of The Walking Dead in one sitting, people start consuming your mails, almost compulsively, because they’re entertaining. They’re happy to give you 10 minutes a day to dive into your world and see how you can help them improve their lives.
That’s why Daniel uses the term ‘committed clicks’. He says you don’t need to send people to a sales page, so much anymore, because email can do just as much heavy lifting. Then, after they click, a simple check out page is all you need.
But that wouldn’t work without creating a real connection. And, just as Daniel points out, email marketing isn’t so much about the size of your email list, it’s about the quality, the substance. It’s about the bond you forge with your subscribers. And when you do that right, you have, as he shows in several case studies, “a fellowship of eager fans who devour your emails and repeatedly buy your stuff…”
I also want to mention that, just like Daniel’s emails, this book should be closely studied as an example of how to create your own lead generation magnet, so you can quickly build your email list… even if you’re just starting from scratch.
So, this book really does double duty in showing you how to launch and grow your list driven business.